Mark Gallie on Employee Engagement

Secure your talent



Many executives believe that employees know what they need to know. But employee satisfaction surveys show that internal communications need to be improved. In modern society the landscape of communication constantly changes, altering the way people socialize. More than ever before, staying ahead of the competition requires ambassadors and engagement with employees, customers and markets. Basically, employees are eager to improve the company’s competitiveness, with their creativity and detailed insights. Unless you don’t involve them of course. Then employees just do their tasks and wait for the next pay check while they look for another job.

Thanks to social media, your most talented employees are tempted every day to join other employers. With Management by Involvement and real time information, executives are able to lower staff turnover.



Today, young professionals are driven by intrinsic motivation. A good remuneration package is just a permission to play. “The work I do, must have a meaning” they say. “The boss I work with, is not an authoritarian watchdog but an inspirational coach with a clear vision”, and “the company I work for, makes me proud to represent a trusted brand”.

Employee engagement is a leading indicator

Employee engagement has a very strong impact on an organization’s bottom line. According to Watson Wyatt’s 2007 Work USA survey of 12,204 full-time US employees across all job levels and major industry sectors, the most engaged employees are more productive, deliver higher return to shareholders, and make better use of corporate assets. Moreover, analysis has determined that employee engagement is a leading indicator of financial performance. Companies that take steps to improve engagement levels experience higher subsequent financial returns. That makes internal communications and internal branding an essential issue in the agenda of business executives. Three rules to accomplish this:

  • Management By Walking Around: build engagement by face to face and online interaction.
  • Be present on (internal) social media, blogs and wiki’s.
  • Share information to stimulate buzz, collaboration and company pride. Not only on personal computers (low click through ratio) but also distributed to large screens throughout the company.

Corporate TV is an approved signage application

It meets all of the demands of corporate management. It consists of a network of media players with strategically-placed screens. The content of each screen is tailored to its location. Design and functionality meets corporate guidelines to ensure a consistent and professional show.

Accelerate your business

Embedding your commercials boosts engagement and brand awareness. Linking to internal and external social media, like Twitter, makes the viewer aware of the existence and impact of such media, and makes all the information transparent. Corporate TV can also be linked to internal information sources to create and display KPI’s or NPS. With pre-existing interfaces for these and other powerful sources of information, it helps you achieve your communication goals in an efficient and innovative way.

Corporate TV is easy to set up

It is a web-based application, and easy to install. All you need is an open Internet connection and set up the screen with media player. You can control the system from anywhere in the world, as long you have access to the Internet. Screens can best be set up at locations where many people come and are not in a hurry, e.g. coffee corners, plazas, lobbies or busy corridors.

Corporate TV is 100% visible

With Corporate TV you can present a mix of need-to-know and like-to-know information to the viewer in a fresh and entertaining way. Your messages are looped so that everyone will see the information more than once. Repetition is necessary for any message to stick. The content is stored locally on the media player. So if the network connection fails, the viewer won’t notice! The show will go on.

Deliver your message fast

Corporate TV easily links to information sources. Embed a link in your playlist, and it will poll for fresh content every few minutes. Viewers always see the latest information. Get entertaining messages out quickly, efficiently and reliably.