Internal communications 2.0

“If you have more money than brains, you should focus on Outbound Marketing.
If you have more brains than money, you should focus on Inbound Marketing.”
-Guy Kawasaki, Former chief evangelist of Apple.

Corporate TV: Global Approved Signage Solution by large Corporates.

Signing our Global Approved Agreement with Philips.

In modern society the landscape of communication is constantly changing, altering the way people socialize. More than ever before, staying ahead of the competition requires creating ambassadors and engaging with customers and markets, one of the most important goals of internal communication. To achieve this, you must reinvent the way you communicate with your employees, and you must start today!

Unfortunately, existing internal communication channels provide tons of information but insufficient impact and imagination. Most internal communications are distributed on PCs, notebooks, pads, smart phones and similar devices. Communication to individuals and their favorite device reduces the impact and increases information overload .

Several midsized and large enterprises have already extended their existing channels with a new one: Corporate TV: an approved signage application that meets all of the demands of the communications officer. It consists of a network of media players with strategically-placed screens. The content of each screen is tailored to its location. All design and functionality meets corporate guidelines to ensure a consistent and professional show. Corporate TV is a very visible, common bond, between all of the communication media. It reaches everyone, including the off-line workforce.

Corporate TV is much more then cable TV 1.0.: just showing a message is boring.

Our solutions are web based and excel in terms of interactivity, dynamics, fun and usability. These characteristics provide striking content and great visibility. Business cases show Corporate TV inspires and encourages collaboration and involvement. It cross promotes the other media to make the entire communication effort more effective. Internal Social Media and Intranet benefits from it!

Corporate TV is 100% visible.

CorporateTV integrated in a Coffee Vending machine

Present a show with a mix of need-to-know and like-to-know information and bring it to the viewer in a fresh and entertaining way. Your messages are looped so everyone sees the information more than once. This is fortunate: for any message to stick, it’s essential to be viewed more than once.

CorporateTV links to internal and external sources of information.

Embedding your commercials boosts engagement and brand awareness. Linking to internal and external social media, like Twitter amd other Social Media, makes the viewer aware of the existence and impact of such media, and makes all the information transparent. CorporateTV can also be linked to internal information sources to create and display KPI’s or NPS. With pre-existing interfaces for these and other powerful sources of information, CorporateTV helps you achieve your communication goals in an efficient and innovative way.

Corporate TV delivers the message fast.

Stock indices

Corporate TV easily links to information sources. Embed a link in your playlist, and it will poll for fresh content every few minutes. Every time you look at the screen, updated information is displayed. Get out entertaining messages quickly, efficiently and reliably.

CorporateTV innovates through collaboration.

As a global service, it enables you to use content your colleagues have uploaded. You don’t have to do everything by yourself. Share content and collaborate with your colleagues from all over the world to come up with new ideas. Save valuable time and money and enrich your content.

Communication is by nature bi-directional.

Corporate TV enables you to reach out to the viewer and vice versa! Let your audience be heard. You can use QR codes and create polls, you can let them sent a message by mail or upload a picture to the screens, post a message to a digital clipboard, all within minutes. Invite others to share their ideas, thoughts and experiences. It will help you create loyalty.

Share the information with your target audience.

Corporate TV helps you focus on the target audience. You don’t want to bother a receptionist with shareholders’ value but much rather with latest achievements, big wins and coming events. Customer Relations would like to know what’s being said on Twitter about the products they bought. Tailoring the content for a target group is important for creating maximum impact. Once done, all changes are uploaded to the correct media players automatically.

CorporateTV is an application for consistent internal signage.

Each media player can play multiple playlists with items that are uploaded by you, or any other stakeholder. Even without letting them near the Content Management System that controls the application. Simply by creating a portal for them, where they can upload their content and place it in a template (approved by you and corporate guidelines). All you have to do is add the media item in a playlist.
RSS feeds make it possible to show third party content on the screens: traffic- and weather information, local or global news, sports results, stock indices and much more. This ensures that Corporate TV can be recognized as the Corporates’ channel for internal communications.

CorporateTV is developed for you, the user.

Easy user Interface

Once you have put some thought into it, the largely automated content generation helps you to display fresh and useful information without further interference. It will only take as much of your time as you want it to.

Since CorporateTV is a web-based application, it is easy to install.

Schematic view of a setup

All you need is an open Internet connection and set up the screen with media player. You can control the system from anywhere in the world, as long you have access to the Internet. Screens can best be set up at locations where many people come and are not in a hurry, e.g. coffee corners, plazas, lobbies or even the work floor.